Client GUDANG GARAM (SKT)
Agency BBDO Indonesia
Production House Royale
Director Giri
Creative Director Andi Iskandar / Ronny Pratama
Art Director Steven Altanie
Copywriter Ida Idun / Rizki Lumaela
GUDANG GARAM : SIGARET KRETEK TANGAN COMPANY PROFILE 2018
SKT stands for Sigaret Kretek Tangan.
It is a way of Gudang Garam creating cigarettes without the help of the machine.
The entire process is manually done with human hands.
This year, Gudang Garam decide to revamp their outdated SKT company profile video.
The objective is to make it engaging, comprehensive but not lengthy, and finally to make the content approachable for a broad purpose.
The new video direction is aimed to portray a masterful blend of legacy and modernity. Reflecting Gudang Garam as a thriving company and it's deep-rooted culture that has become a part of history in Indonesia cigarettes industry. Traditional Indonesian visual elements are used together with the contemporary infographics, modern typeface, music and scene transition for present-day relevance, creating a fine balance in this visual narration.
THANK YOU FOR WATCHING
